I’m sitting outside of my in-laws’ house, enjoying the fresh air of a beautiful California evening, thinking and dreaming about the year ahead. As so many others have these last few weeks of the year, I’ve been busy setting personal and professional goals for the year.
I have a decision to make: either get over my fears and go for it, or settle for mediocrity.
One of these goals is an ambitious one to build my client base, specifically those clients who will provide recurring revenue streams for months, if not years…
…but building this client base will require quite a bit of outreach, and every time I think of it, I’m filled with dread.